Why Flatlays are Important for your Brand
At Wilder Heart, our branding services are geared toward ensuring your online presence best portrays your product and voice. One of the types of photo that we find most effectively highlights your business is flatlay photography.
What is it?!
A flatlay is a very specific type of photo in which the image is taken directly above objects laid down on a flat surface. The style is defined by a bird’s eye perspective, and therefore explains why you’ll sometimes see me standing on a chair while I shoot photos! Commonly, flatlays are taken against a white background –but you can certainly expand and tap into other options as well. Let your creativity run wild!
What is the big deal?
Flatlay photography has rapidly become a trend in the world of business and e-commerce. But what’s the big deal? Why is it important for your brand?
Truth is, flatlay photography works because it emphasizes and showcases your product, positioning it directly in the focus of potential customers.
Flatlays, above all else, tell stories about your brand -without words even being necessary.
Who can use it?
Often, people assume that flatlays are only applicable to businesses that sell material products. Though this type of brand photography is an effective way to display objects (like makeup products, books, clothing, stationary, artwork, party supplies, food, kitchenware, etc.) – flatlays aren’t at all limited to those who carry products! Services or events can also be conveyed creatively through a flatlay: you can display a variety of props to get people thinking about your brand. For example, a holiday party can be portrayed with festive decorations, and a tutoring agency can be portrayed through school supplies. Think outside the box! It’s our belief that flatlays are a strategic way to showcase your personal brand – no matter what that is.
Beyond this, flatlay photography is a wonderful invitation to emphasize things you love. As a creative, I really enjoy collecting items that inspire me and capturing them through flatlays. Although this is not necessarily done for marketing purposes alone (who doesn’t enjoy assembling items they love?!), it has proven to be a means to communicate my brand style and tone … and simply changes up and enlivens my social media content!
Where to use them?
A good flatlay can be used throughout all facets of your business: your website, invoice headers, social media, PDFs, etc. If you need any support in how to best utilize flatlay pictures, let us know: we are passionate about helping businesses put their best foot forward. This includes yielding the best possible images, but also learning to effectively share them to potential clients. Because people are attracted to the unique and lifestyle nature of flatlays, we really encourage business owners to be creative and strategic in their use of them. Whether it be through an Instagram campaign or a website landing page, leverage your flatlays to their full potential in your marketing initiatives.
Remember that a flatlay can tell a story that goes beyond words. It helps your ideal clients get a glimpse of your business beyond just the text on your site or the perfect marketing pitch. This approach to brand photography is therefore quite valuable to your business, in that it invites people into your style, vision and tone. Why not give flatlays a try today?!
xo Victoria & Levi