Let’s chat about the five reasons why brand photography is essential to improve your business!
Brand photography is a service we have been providing whenever it was asked of us, but this year is the first year we have been promoting this service. We now have three different packages specifically dedicated to brand photography. However, we wanted to chat a little bit about WHY we are offering this. It isn’t just to provide you with a gallery of pretty, high-quality images. These images have power in your business! Here are five reasons why brand photography is important:
1. To showcase your products
So many businesses settle for using stock images. Take the extra step of excellence and hire someone to take images that are specific to your brand. Your products deserve to be showcased in a way that represents how they would be used in real life, not simply placed in front of a white background.
2. To show who YOU are
It has been proven time and time again that people buy from people, not businesses. Are you showing up and telling your story to your clients? If your answer is no, is time to change that! Brand photography stretches beyond a headshot and tells your story. You do what you do best in your business, and we capture that! This creates images that are professional yet personal
3. Pictures speak more than your words ever will
It is one thing to be able to write powerful copy to attract clients, but images have a way of capturing the hearts of people. Our world has become highly visual. For better or worse, we have developed a shorter attention span. When we are looking for a service or product, we spend less time reading and more time looking at the pretty pictures.
4. Social Media
Instagram may seem like a silly thing to hire someone to help you with, but having a high-quality feed will all your own images really can help your business. Majority of my clients find me on Instagram, and that is from a lot of hard work and consistency with my images! It is highly likely that before anyone ever steps foot in your store, purchases your product or inquires about your services, they will look you up online! You are having interactions with people without even knowing it. Are your images a good representation of your brand?
5. Tell your brand story
When people think of branding, their first thought is usually logo and colours. While those things are indeed a major part of your brand, so is the story you are telling with your images! Are you a photographer wanting to attract couples who are adventurous and carefree? Having a formal posed image of yourself most likely isn’t speaking to your ideal client of the story you want to tell about your brand! In this case, you would want to tell your brand story as carefree and adventurous by getting some photos of yourself outside exploring or on your own adventure! If you are selling skin care products and want to promote a very clean and minimal lifestyle, make sure your images are reflecting that!
We hope this helped you! We offer many different options for brands and business to get high quality images. All of our packages include a free 15 minute consultation in order to strategize and see if brand photography is a good investment for you. If you are interested, check out our branding page here.
Victoria & Levi